The Evolution of Outsourcing

For some, the word outsourcing used to be a shudder-inducing word, invoking images of cost-cutting, poor quality services, mass redundancies and more. Traditionally, outsourcing relationships focused on cost reduction and providing back-office services, often with very little focus on quality.
Those days are long gone. Outsourcing has been quietly evolving for many years, both to keep up with an increasingly competitive market and to accommodate the incredible pace of digital change, creating seismic shifts across most industries.
What organisations want and need now from outsourcing is strategic partners, experts in their fields, who will have quality as a top priority, delivering value-add services, but remaining cost-efficient. They need their outsourcing partners to enable them to secure an edge on their competitors.

Share the risk and reward

At go-centric we believe in sharing the risk and reward with our partners – with contracts based on outcomes rather than outputs. If our goal is to help your business grow and thrive, it makes sense that we agree the right targets and measures and that we’re incentivised to make that happen.

So, when looking at your strategic partnerships, are you measuring the right things? Are your partners truly incentivised to do the right thing for your business, or just hit volume targets regardless of outcomes?

We believe in doing the right thing for customers. Sometimes that means identifying an improvement to the customer experience that is not necessarily profitable for go-centric in the short term. But that is the strategic difference in our approach to partnership. We need to care as much if not more about our clients’ customer experiences.

Make use of technology

What business doesn’t have cost pressures? Cost to income ratio is the key to competition in many industries. But to remain competitive you need to be agile and using cutting-edge technology and digital innovations.

The right strategic partner will hold the expertise and tools and technology to keep you ahead of the game. They’ll also carry the pressure of keeping up with technology and digital developments.

At go-centric we consider it a key part of any partnership to share our best practice and industry knowledge with clients, to help them develop their customer experiences. Our agility means we can offer completely flexible solutions to any size of business – from a sole trader, SME right through to key corporate brands.

We know we can add value to any size of business. The omni-channel technology and 24/7/365 service we offer can utterly transform the service of a small business, providing access to technologies that would ordinarily be out of their reach, as well as providing unrivalled service access for their customers, something they could not achieve internally without significant investment in office space, technology and people.

Our tailored solutions also add value for our national and international corporate clients, through dedicated teams of brand ambassadors. Services that can flex throughout the year to cope with the peaks and troughs of seasonality, as well as offering multi-lingual omni-channel services, making the customer experience completely seamless.

Leverage the flexibility

Outsourcing used to be about off-loading your non-core activities to a partner to make a significant cost saving. But what companies now realise is that cost should not be your number 1 priority. If you don’t make quality and customer experience your top priorities (after looking after your people), you will never compete in today’s marketplaces.

Outsourcing contracts used to be long and hideously difficult to get out of regardless of the service you were receiving. Nowadays, partnerships are completely agile, outcome focused and, in some cases, you only pay for the actual service received on a month to month basis.

For an agile organisation the length of contract shouldn’t matter – because the outcomes are what’s important. If you’re delivering as promised, your partnership will last.

Flexibility is key to successful partnerships. At go-centric we have partnerships based on a ‘pay per call’ basis, ensuring that our clients are paying purely based on that service they are using. Others prefer a fixed-fee arrangement, to ensure they can budget ahead for the year. We have partnerships where we ensure we are incentivised to get the right outcome for our client – and we share the reward of that outcome.

Ultimately the flexibility is being focused on our clients’ needs, what their business challenges are and how we can add value and support in the right way. That conversation takes place regularly, through a close working relationship, to make sure we adapt our offering as the business develops.

You need trust

Like any successful relationship, a strong outsourcing partnership requires trust and honesty. It’s a leap of faith to hand over parts of your business to a supplier, but the rewards and benefits are clear. So, getting the partner right is the big step.

Investing the time in getting to know your partner and their team is worth every minute. We love to visit our clients and we encourage them to visit us at every opportunity. It’s brilliant for the relationship, engaging and motivating for the team and is really productive in helping us to progress the relationship.

To truly be brand ambassadors, our team must be immersed in the client brand, live and breath it. They feel just as important as the in-house team, they’re true advocates of the brand and they care passionately about their customers.

Disruptive outsourcing

There are high profile examples across many industries of the risk of ignoring progress. Blockbuster, Nokia, Tesco, Xerox, Thomas Cook and many more spring to mind.

You can’t ignore or delay acting on industry disruption. The disruption to outsourcing gives agile companies a chance to quickly drive positive change and gain competitive advantage.

Customer experience is about to overtake price and product as the key brand differentiator. Do you think your customer experience is or will remain ahead of your competitors? Do you stand out enough?

Don’t let your customer experience risk you being left behind your nimbler competitors. Come and talk to us. We have the solutions, the expertise, the people and the technology. Our focus is the success of your business.

Call us for a free consultation today on 0333 014 4401

Disruptive Outsourcing

We love the term ‘disruptive outsourcing’ used by Deloitte in its 2018 Outsourcing Survey.

Outsourcing is not just about cost. It is economies of scale, expertise, quality and innovation. It is partnering with organisations that can give you a competitive edge, provide technology and resources and take on costly, repetitive processes to allow your business to do what it does best.

It’s our job to ensure technology and digital innovations keep our clients ahead in their industry, with employees who are expertly trained to deliver market leading customer service.

As a business process outsourcer we don’t just handle your customer service calls. We can take on a full range of business processes and administration as well as providing a full end to end omni-channel customer experience. Our DevOps team innovate to create digital solutions and automations. We can do all this 24/7/365.

Come and talk to us. Let us find ways to create a competitive edge for your business.

https://www.entrepreneur.com/article/328945

David Harper – go-centric exhibiting at SCDI Annual Forum

On the 25 and 26 April, we are an official exhibitor at the Scottish Council for Development and Industry (SCDI)’s 48th annual Forum, being held at the Edinburgh International Conference Centre (EICC).

The SCDI is an independent membership network who are a non-political and not-for-profit organisation that represents a cross-section of the private, public and social economy sectors. The annual forum convenes leaders from business, politics, the public and third sector and education establishments – alongside future leaders.

The two-day programme will provide networking opportunities for participants and interactive debates, focusing on strengthening foundations of economic growth and turn the environmental, demographic, mobility, educational and technological challenges that Scotland faces into clear economic opportunities for the future.

David Harper, Chairman at go-centric, who will be at the event, said: “As a Scottish man, owning an organisation in Glasgow, I felt it was critical for us to join SCDI. It’s a very reputable organisation, with clear goals in supporting businesses across Scotland to come together and grow Scotland’s economy. Being a member connects us with so many highly respected organisations and support from Scottish Enterprise. I’m delighted that we’re exhibiting at the annual forum this year and am looking forward to what looks like a great agenda, as well as networking with other successful business leaders. At go-centric we’re obsessed about delivering an amazing customer experience, it’s something I’m personally passionate about and I’m looking forward to sharing our vision.”

Speakers who are confirmed to be at the event include Nicola Sturgeon MSP (First Minister of Scotland, Scottish Government), Rt Hon David Mundell MP (Secretary of State for Scotland, UK Government), Robert Peston (Journalist, Broadcaster and Founder, Speakers for Schools), Ambassador Peter Wittig (German Ambassador to the United Kingdom), Steve Dunlop (Chief Executive, Scottish Enterprise) and Chris Yiu (Senior Policy Fellow for Technology, The Tony Blair Institute). Sally Magnusson, broadcaster for BBC Scotland will be the Facilitator the event.

go-centric are glad to be a part of this fantastic event and we hope to see you along at the forum! For more information on the event and how to attend, please visit: https://www.scdi.org.uk/events/scdi-forum-2019/

go-centric go-live! Launch Event

On Wednesday 17 April we will be celebrating our official go-centric launch event at our Glasgow HQ!

At our official launch event we will be sharing exciting new developments in our business, including some digital demos, networking opportunities along with refreshments. David Harper, our chairman, will share his passion for outstanding customer service with some examples of wow customer experience, and transforming satisfaction into loyalty, as well as the vision for go-centric.

We will also be joined by, Jamie Hepburn MSP. Jamie is a Scottish National Party politician serving as Minster for Business, Fair Work and Skills for The Scottish Government since 26 June 2018. He had previously been the Minister for Sport, Health Improvement and Mental Health from 2014 to 2016 and Minister for Employability and Training from May 2016 to June 2018.

We are also lucky to have Steve Head giving a talk at the event. Steve is a full-time keynote speaker, inspirational trainer, coach and author and one of the most sought-after performance coaches in the UK. We’ve worked with him on many occasions and think he is absolutely brilliant. He’s worked with the NHS, councils, schools, universities and many corporates including Vodafone and Santander. He is also coach to England Wheelchair Rugby League Team.

If you would like more detail or to discuss our launch event next month, please e-mail Nina.Dorner@go-centric.co.uk for more information.